Using Instagram Stories and IGTV by TBAT

Here's an informative guide on using Instagram Stories and IGTV:

Instagram Stories:

Instagram Stories allow you to share behind-the-scenes, sneak peeks, and exclusive content with your followers. Here are some ways to use Instagram Stories:

1. Share behind-the-scenes content: Give your followers a glimpse into your creative process, workspace, or daily life.

2. Use the "Question Sticker": Encourage engagement by asking your followers questions and allowing them to respond with answers.

3. Share sneak peeks: Build anticipation for upcoming products, events, or content by sharing exclusive sneak peeks.

4. Utilize the "Poll Sticker": Gather feedback from your followers by creating polls on various topics.

5. Share user-generated content: Encourage your followers to share their own content related to your brand or niche.

6. Use the "Swipe-Up" feature: Drive traffic to your website, blog, or other social media channels by adding a swipe-up link to your Instagram Story.

7. Share exclusive deals and promotions: Offer limited-time discounts, promo codes, or exclusive deals to your Instagram followers.

IGTV:

IGTV is a feature that allows you to upload longer-form videos up to 60 minutes. Here are some ways to use IGTV:

1. Create in-depth tutorials: Share step-by-step guides, tutorials, or how-to videos on various topics related to your niche.

2. Share behind-the-scenes footage: Give your followers a deeper look into your creative process, workspace, or daily life.

3. Conduct interviews: Interview experts, thought leaders, or influencers in your niche and share the conversations on IGTV.

4. Create product demos: Showcase your products or services in action, highlighting their features and benefits.

5. Share Q&A sessions: Host Q&A sessions, answering questions from your followers and providing valuable insights and advice.

6. Create documentary-style content: Share documentary-style videos that showcase your brand's story, mission, and values.

7. Utilize IGTV for live streaming: Use IGTV to live stream events, conferences, or workshops, allowing your followers to participate in real-time.

Tips and Best Practices:

1. Keep it engaging: Use attention-grabbing thumbnails, captions, and music to keep your audience engaged.

2. Optimize for mobile: Ensure that your content is optimized for mobile devices, as most Instagram users access the platform on their smartphones.

3. Use relevant hashtags: Use relevant hashtags to increase the discoverability of your content and attract new followers.

4. Monitor and respond to comments: Engage with your audience by responding to comments and messages in a timely and personalized manner.

5. Experiment and track performance: Experiment with different content formats, captions, and hashtags, and track their performance using Instagram Insights.